Strong brands don’t happen by chance – they are built on clear rules, consistent visuals, and inspiring values.
With every project, I create structured Brand Guidelines that define how a brand should look, sound, and feel across all touchpoints.
With every project, I create structured Brand Guidelines that define how a brand should look, sound, and feel across all touchpoints.
Here’s an example I developed for the fictional company Lunora Organic Juices:
Every strong brand begins with a purpose.
For Lunora, the mission was to inspire people to live more consciously and sustainably through natural juices. The vision and mission give the brand direction and serve as the foundation for all design and communication decisions.
For Lunora, the mission was to inspire people to live more consciously and sustainably through natural juices. The vision and mission give the brand direction and serve as the foundation for all design and communication decisions.
The logo is the face of the brand.
The Lunora logo represents freshness and vitality. Its modern typography and playful gradient express the variety of fruits and flavors while keeping the identity clear and memorable.
The Lunora logo represents freshness and vitality. Its modern typography and playful gradient express the variety of fruits and flavors while keeping the identity clear and memorable.
Colors create emotions and recognition.
Lunora’s palette combines Cherry Red for energy, Soft Lemon for optimism, and Earth Green for health and nature. Together they capture the essence of organic juices in a fresh and vibrant look.
Lunora’s palette combines Cherry Red for energy, Soft Lemon for optimism, and Earth Green for health and nature. Together they capture the essence of organic juices in a fresh and vibrant look.
Typography gives a brand its voice.
For Lunora, the Ganos font family is used in bold headlines to create impact, while Sonali is chosen for body text to ensure readability and elegance. This balance brings structure and personality to the communication.
For Lunora, the Ganos font family is used in bold headlines to create impact, while Sonali is chosen for body text to ensure readability and elegance. This balance brings structure and personality to the communication.
Details complete the picture.
Minimal line-art icons support the brand identity in packaging, digital and print. They stand for freshness, sustainability, and lifestyle – adding flexibility and recognition across different media.
Minimal line-art icons support the brand identity in packaging, digital and print. They stand for freshness, sustainability, and lifestyle – adding flexibility and recognition across different media.
This is where everything comes together.
From packaging to stationery and digital media, the brand guidelines ensure a consistent and professional appearance. The application examples show how logo, colors, typography, and icons work together in real-life use cases.
From packaging to stationery and digital media, the brand guidelines ensure a consistent and professional appearance. The application examples show how logo, colors, typography, and icons work together in real-life use cases.
